ITS+Marketing+2008-2009

= = = = == =   = = ITS Marketing Plan 2008-2009   =

March 5, 2008 April 18, 2008 Notes from Committee Meeting


 * BISD Instructional Technology Marketing Plan 08-09 **
 * Committee Members: Kelli Montgomery, Dwight Goodwin, Cheryl McKnight **
 * March 5, 2008 **


 * Major Objectives: **
 * Increase the awareness of the impact of technology on student learning/achievement and the tools, resources, and support that is available from BISD Instructional Technology.


 * Spotlight effective instructional strategies, which utilize technology tools and resources.

Opportunities: Key Shareholders: Important Trends:
 * Situation Analysis (Key issues, Key opportunities, key shareholders and any important trends) **
 * Issues:**
 * Technology underutilized in instruction
 * Little knowledge of the instructional impact of technology tools and resources on student learning
 * Need data to show technology impact on student achievement
 * Increase student achievement
 * Motivate and Engage Students
 * Prepare students for 21st century higher education and the future job market
 * Awareness of technology impact = money from shareholders, increased buy-in from C&I department
 * Students
 * Teachers
 * Technology is increasing in the district (web 2.0 tools, digital media)
 * District purchasing more computers
 * Students are expected to have technology skills as BISD graduates


 * Goals: **
 * Increase the use of technology tools and resources in BISD.


 * Identification of target markets: (Groups of individuals to whom instructional technology tools integration could be successfully promoted) **
 * C&I Department\
 * Teachers
 * Principals
 * Leadership
 * Parents
 * Community
 * Business
 * School Board


 * Strategies to Reach Goals: (Consider media, advertising, promotions, communications) **


 * Open schools after hours for student/parent/family use
 * Student Achievement with Technology weekly emails/Teacher caught using technology - - **Mission Possible Kids and** **Teachers!**
 * Commercials (Full Blown – Aug.) (Mini-mercial – May)
 * Spotlight of Student projects Webpage
 * Podcast site website – highlighting all podcasts for district – Podcast Palooza - Dwight
 * Mini-mercials for ILT on M4 Academy
 * Marzano Strategies with Technology at ILT Meetings (March, May, June)
 * Slogan - **Mission Possible!**
 * **Mission Possible** Logo - Randy and Cheryl
 * Principals’ Academy - **M4: Making Media Matter with Marzano**
 * Technology Fair - in Spring 09
 * Market Media and Web 2.0 -


 * Identification of Potential Marketing Partners: (those individuals who may have an interest in becoming involved in marketing BISD Instructional Technology) **
 * C&I
 * ILT/Principals
 * Leadership
 * Dell
 * HP
 * Tanberg/Nanette


 * Tactical Timeline: ** (Timeline for producing and executing each activity listed in the marketing plan, assigning tasks to individuals)


 * March – May: additional planning (Committee), finalizing plan (TEAM), creating mini-mercial, assigning/owning tasks
 * May – Kick-off – Mini-mercial
 * June – Principal’s Academy - **M4: Making Media Matter with Marzano**
 * Fall – Spring 08/09 – Executing Complete Marketing Plan